AI Infrastructure Insights
Expert insights, best practices, and strategic guidance for building world-class AI infrastructure
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I used Microsoft Clarity and Claude to find why 62% of users abandoned a SaaS signup form
A synthetic walkthrough of a Clarity + LLM audit on a B2B SaaS signup flow — where the drop-offs actually happen and why AI alone doesn't get you to the fix.
Read ArticleDead clicks: the invisible conversion killer hiding in your landing page
A dead click is a user tapping something that looks clickable but isn't. Your analytics won't show it. Clarity will. Here's how to hunt them.
Read ArticleWhy your YouTube traffic converts 3x better than your paid ads (and what to do about it)
Traffic source matters more than your funnel does. Here's how to read the gap between YouTube and paid, and what it tells you to build.
Read ArticleThe Operisys Teardown Method: how we find and fix £1,500+/month in conversion leaks in 7 days
The exact 7-day process we run. No secrets. If you want to do this yourself, here's the recipe. If you want us to do it for you, £1,500.
Read ArticleWhy AI alone won't fix your funnel (and what it's actually good for)
The wave of AI-powered CRO tools is coming. Most will be useless. Here's where AI genuinely helps in conversion work, and where it's a liability.
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